Helping Gulf government and enterprise leaders turn AI
and data strategy into governed execution, with results they can measure.
BluGrass is a Dubai-based AI and Microsoft 365 advisory firm working with government and enterprise clients across the UAE, Saudi Arabia, and the wider Gulf. We help organizations turn AI strategy into real, working systems — not just a roadmap.
Founded in 2018 and headquartered in Dubai, with teams in Lebanon, France, and India, BluGrass combines regional knowledge with global consulting standards. Our work supports national priorities like UAE Vision 2031 and Saudi Vision 2030.
We answer to you, not to a technology vendor — every recommendation is based on what solves your problem. We build on the systems an organization already has, adding AI capability on top rather than ripping everything out and starting over.
Our team is backed by over 40 years of enterprise technology leadership in the Gulf. We’ve worked directly with boards, ministries, government entities, and family-owned business groups on technology modernization, cybersecurity, and digital capability — which is why our approach is built around how Gulf institutions actually work, not a generic playbook.
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With over 40 years of leadership across the UAE and the Gulf, Tony Alam is the driving force behind BluGrass. He has guided organisations through transformation, operational improvement, and major technology initiatives, holding CEO, COO, and group managing roles across the region.
Early in his career he built CNS into a leading systems integrator. He went on to serve as COO of ABAN Investments and CEO of Emitac Enterprise Solutions, overseeing commercial performance and delivering complex programmes across government and enterprise. His work earned recognition among the Top 25 Middle East IT Champions and the Top 100 Business Leaders.
An alumnus of IMD in Switzerland and a certified Non-Executive Board Director through the Financial Times, Tony brings a disciplined, practical approach to leadership, governance, and performance. Fluent in Arabic and English, he founded BluGrass to help executives make informed technology decisions and achieve measurable results, without inflating budgets.
An alumnus of IMD in Switzerland and a certified Non-Executive Board Director through the Financial Times, Tony brings a disciplined, practical approach to leadership, governance, and performance.
He founded BluGrass to help executives make informed technology decisions, optimize their IT environment, and achieve measurable results without inflating budgets. His focus is simple: Enabling leaders to run stronger, more efficient, and more resilient operations.
“The leaders who shape the future are those who stay focused, make informed decisions, and use technology with purpose.” – Tony Alam.
Tony Alam
The BluGrass team brings together professionals with strong experience across AI, data, technology, and business operations. What defines us is not only technical capability, but the way we collaborate, combining different backgrounds, nationalities, and skills to solve real problems for our clients.
We work as one integrated unit, blending business understanding with hands-on delivery in AI, automation, intelligent systems, and Microsoft technologies. Our culture is built on trust, ownership, and a genuine commitment to helping organisations work smarter and more efficiently.
Every member of the team plays an active role in delivering value, whether through strategy, solution design, governance, analytics, or client engagement. Together we bring both the expertise and the human touch that clients value.
With over 30 years of leadership across the UAE and Gulf markets, Tony Alam is the strategic force behind BluGrass. His career spans sectors from IT to government advisory, with an unmatched network and deep understanding of how the region operates, both at the boardroom level and on the ground.
In his early career, Tony transformed CNS into a leading systems integrator, was named one of the Middle East’s top IT champions, and later led digital transformation programs as COO of ABAN Investments and CEO of Emitac Enterprise Solutions.
He founded BluGrass to bridge international expertise with local execution, offering clients a smarter, faster, and more grounded way to grow in the GCC.
“The Gulf is moving fast. Businesses that blend global perspective with local fluency will lead the next chapter.”
Tony Alam
Founder of Concepts Consulting 20/20, LLC (1985), with expertise in franchising, licensing, capital formation, and intellectual property. Co-founder of Freedom Leaf, Inc. (OTCQB: FRLF), with a diverse portfolio spanning real estate, hospitality, hemp, AI-driven SaaS, and more. Clifford specialises in venture capital, private equity, and public company management.
Operating as a boutique consultancy, the BluGrass leverages Tony’s 40 years regional expertise and Clifford’s global insights to represent SMEs, multinational corporations, and investors in the UAE and beyond, with a robust marketing plan to showcase the benefits of establishing a presence in the UAE and Middle East
Clifford J. Perry:
Clifford J. Perry:
Founder of Concepts Consulting 20/20, LLC (1985), with expertise in franchising, licensing, capital formation, and intellectual property. Co-founder of Freedom Leaf, Inc. (OTCQB: FRLF), with a diverse portfolio spanning real estate, hospitality, hemp, AI-driven SaaS, and more. Clifford specialises in venture capital, private equity, and public company management.
Operating as a boutique consultancy, the BluGrass leverages Tony’s 40 years regional expertise and Clifford’s global insights to represent SMEs, multinational corporations, and investors in the UAE and beyond, with a robust marketing plan to showcase the benefits of establishing a presence in the UAE and Middle East
Tony Alam
Let’s discuss how our expertise can move your AI and data initiatives from plan to measurable results..
