About Us

Advising Gulf Institutions. Empowering Global Innovators.

About Us

Gulf Expertise. Global Standards.
Results That Resonate.

BluGrass is a UAE-based advisory platform guiding public and private leaders through AI adoption, secure digital transformation, and MENA market access.
We combine deep regional fluency with global consulting rigor aligning every move with Gulf digital mandates, including UAE Vision 2031 and KSA Vision 2030. For over three decades, our leadership has advised boards, sovereign vehicles, ministries, and family groups across the region guiding critical decisions around technology modernization, cybersecurity posture, and vendor governance.
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About Our Founder

With over 30 years of leadership across the UAE and Gulf markets, Tony Alam is the strategic force behind BluGrass. His career spans sectors from IT to government advisory, with an unmatched network and deep understanding of how the region operates, both at the boardroom level and on the ground.

In his early career, Tony transformed CNS into a leading systems integrator, was named one of the Middle East’s top IT champions, and later led digital transformation programs as COO of ABAN Investments and CEO of Emitac Enterprise Solutions.

​He founded BluGrass to bridge international expertise with local execution, offering clients a smarter, faster, and more grounded way to grow in the GCC.

“The Gulf is moving fast. Businesses that blend global perspective with local fluency will lead the next chapter.”

Tony Alam

Strategic Partner For US Affairs

Clifford J. Perry:

Founder of Concepts Consulting 20/20, LLC (1985), with expertise in franchising, licensing, capital formation, and intellectual property. Co-founder of Freedom Leaf, Inc. (OTCQB: FRLF), with a diverse portfolio spanning real estate, hospitality, hemp, AI-driven SaaS, and more. Clifford specialises in venture capital, private equity, and public company management.

Operating as a boutique consultancy, the BluGrass leverages Tony’s 40 years regional expertise and Clifford’s global insights to represent SMEs, multinational corporations, and investors in the UAE and beyond, with a robust marketing plan to showcase the benefits of establishing a presence in the UAE and Middle East

About Our Founder

With over 30 years of leadership across the UAE and Gulf markets, Tony Alam is the strategic force behind BluGrass. His career spans sectors from IT to government advisory, with an unmatched network and deep understanding of how the region operates, both at the boardroom level and on the ground.

In his early career, Tony transformed CNS into a leading systems integrator, was named one of the Middle East’s top IT champions, and later led digital transformation programs as COO of ABAN Investments and CEO of Emitac Enterprise Solutions.

​He founded BluGrass to bridge international expertise with local execution, offering clients a smarter, faster, and more grounded way to grow in the GCC.

“The Gulf is moving fast. Businesses that blend global perspective with local fluency will lead the next chapter.”

Tony Alam

Strategic Partner For US Affairs

Founder of Concepts Consulting 20/20, LLC (1985), with expertise in franchising, licensing, capital formation, and intellectual property. Co-founder of Freedom Leaf, Inc. (OTCQB: FRLF), with a diverse portfolio spanning real estate, hospitality, hemp, AI-driven SaaS, and more. Clifford specialises in venture capital, private equity, and public company management.

Operating as a boutique consultancy, the BluGrass leverages Tony’s 40 years regional expertise and Clifford’s global insights to represent SMEs, multinational corporations, and investors in the UAE and beyond, with a robust marketing plan to showcase the benefits of establishing a presence in the UAE and Middle East

Clifford J. Perry:

Strategic Partner For US Affairs

Clifford J. Perry:

Founder of Concepts Consulting 20/20, LLC (1985), with expertise in franchising, licensing, capital formation, and intellectual property. Co-founder of Freedom Leaf, Inc. (OTCQB: FRLF), with a diverse portfolio spanning real estate, hospitality, hemp, AI-driven SaaS, and more. Clifford specialises in venture capital, private equity, and public company management.

Operating as a boutique consultancy, the BluGrass leverages Tony’s 40 years regional expertise and Clifford’s global insights to represent SMEs, multinational corporations, and investors in the UAE and beyond, with a robust marketing plan to showcase the benefits of establishing a presence in the UAE and Middle East

Tony Alam

Testimonials

Inspired by the voices of Our Clients

Our collaboration has been transformed thanks to this software. Its straightforward interface and impressive features have made our workflow smoother and more efficient. I highly recommend it for anyone wanting to boost their productivity!

Emma House of Hype

This software has revolutionized our team's collaboration. With its user-friendly design and robust functionalities, our processes have become more streamlined and effective. I wholeheartedly endorse it for anyone aiming to boost their efficiency!

Maria Abu Dhabi Ports

Our team's collaboration has been completely transformed by this software. Its easy-to-navigate interface and powerful tools have significantly improved our workflow. I strongly recommend it to anyone seeking to elevate their productivity!

David Dubai Sports Council

This software has revolutionized our team's collaboration. With its user-friendly design and robust functionalities, our processes have become more streamlined and effective. I wholeheartedly endorse it for anyone aiming to boost their efficiency!

Maria Abu Dhabi Ports

Our team's collaboration has been completely transformed by this software. Its easy-to-navigate interface and powerful tools have significantly improved our workflow. I strongly recommend it to anyone seeking to elevate their productivity!

David Dubai Sports Council

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